Category: Marketing

Marketing Tips from Wonderland

Marketing Tips from Wonderland: How to compete in an active, noisy, creative, digital space How to entice consumers into the rabbit hole (and keep them there!) Pro Tip: Serve more tea not less, and the best butter. When was the last time you found yourself properly derailed, distracted, and lost down a rabbit hole? Brand…
Read more

June 28, 2021 0

3 words that should be on every marketing leader’s mind in 2021

By Nicole Hanratty December 5, 2020 There are three words that should be on every global marketing leader’s mind heading into 2021. Holistic. Strategic. Data-Driven. These three marketing traits are the backbone of successful 360 marketing strategies, especially in today’s fragile global state of affairs. Let me explain. My penchant for analysis is rooted in…
Read more

December 5, 2020 0

Top Trends Spawned by Corona-Virus: COVID-19 New Normals that will impact Marketing and Crisis Communication

Did you get caught with your crisis communication pants down? The outbreak of COVID-19 created massive economic and social behavior shifts in Q1 of 2020. Companies and brands were caught without a crisis communication plan in place. Consumers and brands alike are operating in a state of fear and in isolation. Consumers are “panic buying.” Brands are…
Read more

April 4, 2020 0

Win outside your creative comfort zone: Digital Brand Strategies in 2020

By Nicole Hanratty Are you willing to take a creative risk? Successful digital campaigns in 2020 require that you turn everything you assume to be true inside out.  Success requires you to be a disrupter in the noisy overcrowded digital space. Success requires you to engage in a way that surprises consumers and provokes conversation. …
Read more

January 31, 2020 0

Best ways to leverage marketing platforms to increase sales

Want to leverage your marketing platforms to increase sales? In the digital marketing space, things evolve quickly. Trends rise and fall and only those quick on their feet can keep up. Here are 6 marketing tips in an easy to reference and save infographic (scroll down for infographic) that shows you the best ways to…
Read more

January 6, 2020 0
How to build a branded content library for Instagram by Nicole Hanratty Ta Da Neon Sign Photo

How to build a branded content library for Instagram

  When you are communicating your brand on Instagram, the trick is to find a new image for each post that represents your brand with repeating yourself.  Build a content library that hits a home run with your message every time, but with a different team player up at bat.   Look at the Instagram feed of…
Read more

July 23, 2018 0
3 ads that hit the Emotional Endzone and why - Beautiful flowers in a vase in the foyer of the Beverly Hills Hotel, entrance to Polo Lounge. Photo taken by Nicole Hanratty

3 ads that hit the Emotional Endzone and why

Three ads that hit the Emotional Endzone and why By Branding Expert Nicole Hanratty Emotional Endzone and Connecting with Your Audience In branding, if your ads miss the Connection Circuit, you will fail to move your product forward into the Emotional Endzone. How do you connect with your audience? Whether you are creating a social media graphic to post…
Read more

March 25, 2018 0
5 Ways To Improve Communication Skills and Marketing Plan

5 Ways to Improve Your Communication Skills and Marketing Plan

Who do you trust to tell your story? 5 Ways to Improve Your Communication Skills and Marketing Plan By Communication Expert Nicole Hanratty     Watch via Google Slides or read the blog post below.   Media • Publicity • Interview Preparation   1. Who do you trust to tell your story? Having a hired…
Read more

January 8, 2017 0
Darren Kavinoky, founder of 1.800.NoCuffs, turned into a hologram movie by Nicole Hanratty

Spectre Projector Puts Hologram Movies in the Palm of Your Hand

A few weeks ago, I began working on a hologram movies case study for my Syracuse University Emerging Media Platforms class.  I asked the question, “Will hologram video be the next step in journalism?”  I set out as one journalist with limited tools, (a Spectre projector, an iPhone, a black screen, a green screen, professional lights,…
Read more

December 18, 2016 0