Tag: communications

Restaurant in London, Dishoom uses a creative sign holder to catch the eye of customers walking by at the London Olympics.

5 Ways to Make Ads a Conversation

Advertising is like a fine choreographed dance. Both the consumer and the advertiser have equally important roles and if either partner takes a step in the wrong direction the goal of the project is squashed.   Consumers see the burden of proof on the advertiser, (the company or the brand), to court or entertain them.…
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March 18, 2016 0

Online Overload Equals Flummoxed Student

This week has been a whirlwind of online overload learning in digital communications and mass media. From exploring how digital journalists can write create and publish stories at lightening speed, hearing from Bernard Marr how Big Data will one day just be accepted as the norm, to discussing the proper usage of mass produced content…
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March 11, 2016 0

Big Data or Big Daddy: Same Premise Different Day

Remember that Adam Sandler movie “Big Daddy” (1999) about the guy who adopts a small boy to impress a girl then later realizes how much responsibility he has just undertaken? The girl is pretty, the kid is cute, the idea is fun, and the good hearted intentions of adopting an orphan are impressive. But Adam…
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March 4, 2016 0
Darren Kavinoky with popular Periscope personality Alexa Carlin

The Digital Haves and Have Nots

The Digital Age conundrum: “How Will We Connect The Next Billion People?” [https://www.techinasia.com/zuckerberg-musk-brin-who-will-we-connect-the-next-billion-people-to-internet] by Nadine Freischlad on TechInAsia.com references the UN’s estimate that more than half the world is currently offline. In Indonesia from where Freischlad writes the article, she reports, “To counter this, the government introduced a national broadband plan which aims for improved connectivity for all…
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February 19, 2016 0